스마트폰 애플리케이션의 서비스품질이 사용자 만족도 및 충성도에 미치는 영향
(주)코리아스칼라
- 최초 등록일
- 2017.01.04
- 최종 저작일
- 2013.09
- 8페이지/ 어도비 PDF
- 가격 4,000원
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 한국산업경영시스템학회
ㆍ수록지정보 : 산업경영시스템학회지 / 36권 / 3호
ㆍ저자명 : 정원진, 이기광
영어 초록
Recently, the number of smartphone users has skyrocketed because of a plenty of useful services that smartphone applications provide. In the Information Systems (IS) literature, however, there has been little understanding about the effects of the service quality of smatphone applications on user satisfaction and loyalty. Thereby, this study examined 1) the effects of the service quality of smartphone applications on users beliefs, perceived usefulness and easiness and 2) the effects of the user beliefs as mediating variables on users' attitude, satisfaction, and loyalty. A survey was conducted and SEM was employed to analyze the data. The results showed that the service quality of smartphone applications affect users' attitude, satisfaction, and loyalty through the mediating variables.
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