Purpose:The purpose of this study is to investigate the effects of brand equity, external and internal ... The exogenous variables such as brand equity and internal environment considerably had some indirect ... This study found that the brand equity had an important role in both internal and external environment
As a main result for CbBE analysis, the Visual Arts have an impact on Customer-based Brand Equity, limited ... by focusing on the four dimensions of Awareness, Image, Quality and Loyalty by using the same CbBE ( Customer-based ... Brand Equity) structure previous authors tested on country of origin effect on consumers, based on the
This means that newly acquired customer equity (NCE) has a larger effect than retained customer equity ... Although several causal studies investigate the relationships between customer equity (CE) and firm
This study aims to examine the effects of services marketing mix elements on customer equity through ... It was also found that the customer experience is positively linked to customer equity. ... From the customer equity perspective, this study provides theoretical support that the customer experience
Customer equity, in turn, has positive effects on customer lifetime value. ... Customer equity was measured using an existing five-point scale (Keller, 2003; Rust et al., 2004) that ... Customer equity showed statistically positive effects on customer lifetime value (β = 3.452, p < 0.001
to value, brand, relationship equity. ... and relationship between behavioural experience and relationship equity. ... This study examines the effect of SPA store experience on formation of customer equity.
to value, brand, relationship equity. ... and relationship between behavioural experience and relationship equity. ... This study examines the effect of SPA store experience on formation of customer equity.
; value equity, brand equity and relationship equity. ... The equity drivers of CLV also vary, with brand equity significant in the Chinese sample and value equity ... equity, brand equity and relationship equity (Lemon et al., 2001; Rust et al., 2004), and thereon customer
Customer participation is of primary importance in current service marketing industry. ... Seventh, trust is positively associated with customer equity. ... Sixth, customer-media participation was positively associated with customer equity.
, brand equity, and relationship equity (Lemon, Rust, and Zeithamal 2001). ... The
value co-creation and the shopping experience lead to greater customer equity such as
value equity ... The greater shopping experience is the greater customer equity that will be developed.
Thereafter, we determine the customer equity of the company over each period. ... Moreover, cross-media synergy can be accurately measured by customer equity, which incorporates both ... Therefore, we use customer equity, which is regarded as a forward looking firm outcome variable, thereby
Conceptualizing, Measuing, and Managing Customer-Based Brand Equity 1. 브랜드 지식의 구조 2. ... Brrand Equity - 친숙한 브랜드 이름과 긍정적인 브랜드 이미지(호의적이고, 강력하고, 특별한 브랜드 연상)를 창조하는 것이 요구됨 ?
고객기반브랜드자산 (Customer-Based Brand Equity) 고객기반브랜드자산(Customer-Based Brand Equity) 모델이 제안된 목적은 브랜드 자산과 관련하여 ... Keller의 고객기반브랜드자산(Customer-Based Brand Equity) 1) 확고한 브랜드 구축 단계 2) 브랜드 구축의 구성요소 Ⅳ. ... Keller의 고객기반브랜드자산(Customer-Based Brand Equity) Keller는 브랜드 자산을 고객기반브랜드자산으로서 언급했으며 그것을 ‘어떤 브랜드의 마케팅에 대한
Customer – Baesd Brand Equity Defining Customer-Based Brand Equity 소비자에게 기반을 둔 브랜드자산은 브랜드 마케팅에 있어서 소비자의 ... 브랜드 관리 Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 본 논문은 고객기반의 브랜드 자산은 소비자가 ... Measuring Customer-Based Brand Equity (소비자에 기반한 브랜드 자산 측정) 소비자에 기반한 브랜드 자산을 측정하는 데에는 두 가지 기본써 소비자에 기반한
Managing customer relationships and capturing customer value Customer relationship management Customer ... marketplace and customer needs and wants Capture value from customers to create profits and customer equity ... : the ultimate aim of customer relationship management is to produce high customer equity object 1-5
★주4 Customer Equity란? Customer Equity는 Community Marketing에서 강조되며 고객 자산을 의미한다. ... 특히 기업의 생존을 위해 클수록 좋으며 Customer Equity는 Customer X Customer Lifetime value로 계산된다. ... 즉, 집단화를 통해 여러 제품을 한 고객에게 마케팅하면서 Customer Loyalty를 높이려는 방식이다.
Model Service maketing class B 7 Conclude Jyske Bank 04 Conclude 4-1 1999 년 그 이후 Bank Shareholder’ Equity ... Customer person Support Process Visible Invisible BLUE PRINT Jyske Bank 02 Jyske Difference Service ... of consumer expectation Customer-driven service designs and standards Service delivery Perceived service