Kellogg PPT

소개글

Kellogg..
From its history to Korean market share~

목차

Kellogg History
Products
Competitors
Presence of Kellogg in Korea
Market share in Korea

본문내용

Kellogg History
Cereal flakes were born in 1984
Where : at the battle Creek sanatorium in Michigan
When : in 1984
Why : To improve the vegetarian diet of hospital patients
How : Accidentlly left a pot of boiled wheat to stand and
the wheat became tempered. When kellogg rolled
the tempered wheat and let it dry, each grain of
wheat emerged as a large thin flake
By whom : Will Keith kellogg
In 1904
To spend 8 years further developing Kellogg’s newly formed Battle Creek Toasted Corn Flakes, culminating in 1904.
In 1914
To begin worldwide expansion of the company in 1914
(Ready to eat cereal innovation would change the way of people eat breakfast worldwide)
In 1938
To built plants in England, Australia in 1938

참고 자료

없음