선정 제품 or 서비스 대상으로 Michael Porters 5 factor analysis 수행

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When examining the substitute threat for Tving, the service primarily emphasizes content centered around popular channels. This results from a focus on offering a variety of popular programs primarily centered on major terrestrial and cable channels. However, along with these strengths, Tving has limitations when it comes to providing content from less popular channels and a variety of topics. This limited offering compared to paid broadcasting implies that Tving lacks diversity and a wide range of choices. Tving mainly focuses on mainstream and popular programs, which can restrict its availability for less popular channel content or programs on various topics.

참고 자료

Kim, Yoon-hee. "OTT, 유료방송 대체하기엔 미흡" [Online Article]. Published on October 19, 2018, at 16:26. https://zdnet.co.kr/view/?no=20181019154932