Levendary Cafe (The China Challenge) case study

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"Levendary Cafe (The China Challenge) case study"에 대한 내용입니다.

목차

1. What is your evaluation of the way Levendary Café has entered the China market?
2. What changes should Mia Foster make? Specifically, what should she do about Louis Chen? And what changes would you propose at headquarters?
3. What does it take to succeed in the restaurant franchising business?
4. Related to your analysis in response to the above question (#3), what implications do “global integration/ local responsiveness” dimensions have for the way Levendary should manage its international operations?
5. Prepare a specific action program for Foster to help her deal with the need for continued growth in China. What should be on the agenda for her meeting with Chen?

본문내용

What is Levendary Café?

The popular chain of 3,500 cafes in the quick casual restaurant segment
Pursue healthy ingredients, comfortable look and feel, and local adaptation
Customers willingly paid premium price thanks to its brand loyalty
Net income reached about $800,000

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