[웹마켓팅/기획서] 웹 마켓팅/기획서

목차

웹 기획자의 어려움
○ 웹 마케팅을 알아야 하는 이유
○ 웹 기획자가 알아야 할 웹 비즈니스
○ 웹 기획이냐? 웹 마케팅이냐?

본문내용

- Internet Business Trends
Connection => Contents => Community => Commerce
- Connection : High Speed (ISDN, ADSL, CATV …)
- Contents : Rich Contents (Multimedia), Customised
- Community : Free Email, Homepage, Game, Entertainment
- Commerce : General => Specific => Variable Products
“PepsiCo’s overall mission is to increase the value of our shareholders’ investment. We do this through sales growth, cost controls and wise investment of resources. We believe our commercial success depends upon offering quality and value to our consumers and customers; providing products that are safe, wholesome, economically efficient and environmentally sound; and providing a fair return to our investors while adhering to the highest standards of integrity.”

참고 자료

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