기업분석 (Academy Sports + Out door - 영어버젼)
- 최초 등록일
- 2022.06.02
- 최종 저작일
- 2012.04
- 31페이지/
한컴오피스
- 가격 8,000원
소개글
미국 內 교환학생 당시, 제출 자료입니다. (영문 작성)
기업 1곳을 정하여 기업 분석을 하였습니다. (A+)
국내 대학에 돌아온 후, 졸업논문 대신 제출하여 통과하였습니다.
목차
I. Executive Summary
II. Company Overview
1. The Corporate
2. History
3. The Local Branch
III. External Analysis
1. General Environment Analysis (STEEP Analysis)
2. Industry Analysis (5 forces model)
3. Competitor Analysis
IV. Internal Analysis
1. SWOT Analysis
2. Competitive Advantage
V. Business-level Strategy
1. Cost Leadership
2. Differentiation
3. Focus Strategies
VI. Corporate Governance
1. Ownership
2. Board of Director
VII. Strategic Issues
VIII. Recommendations
IX. Conclusion
본문내용
I. Executive Summary
Academy Sports + Outdoors is a privately held retailer of sports, outdoor. It manages 128 stores throughout the U.S. Academy make $2.26 billion revenue in 2009 and it is about 9.15% of total United States sports equipment market value $24.7 billion. In addition, Academy San Antonio local branch is one of the stores which has pretty high profits. It’s revenue is $14,060,000 in 2010. The focus of Academy is different from other competitors and the change in making business decision is required to expand market share.
With this issue, I analyzed Academy Sports + Outdoors by applying business tools which I learned and created new recommendations to give it the another opportunity to more develop with my own ideas. Also, in some part, I choose a specific branch located in San Antonio to make the analysis validated.
Ⅱ. Company Overview
1. The Corporate
Academy Sports + Outdoors (Academy) is a privately held retailer of sports, outdoor and lifestyle products with a wide range of hunting, fishing and camping equipment and gear along with sports and leisure products, footwear, apparel and others.
참고 자료
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