[건국대] 국제경영-남성 화장품 사업

목차

I. Introduction 1

II. Business model 1
(1) Mission, Values 1
(2) Founder 1
(3) Company 2
(4) Partners 2
(5) Market 2
(6) Expenses 3
(7) Price 3
(8) Problem 4
(9) Solution 4
(10) Direct competitors 4
(11) Indirect competitors 4
(12) Customer 4
(13) Differentiation 5
(14) Marketing 5
(15) Channels 5
(16) Pesrona 6

III. Conclusion 6

Ⅳ. References 7

본문내용

I. Introduction
As China's economy rapidly rises, interest in consumer goods is increasing. Women spend a lot of money on cosmetics that can decorate themselves based on their increased purchasing power. Men are also interested in cosmetics, which have been considered exclusively for women. Men are also interested in basic skin care, hair, and cosmetics recently.
Cosmetics consumption decreased in 2020 due to Covid-19. We had to wear a mask on a daily basis and didn't have to wear makeup. China has moved closer to daily life without masks through quick quarantine measures. Demand for cosmetics is expected to surge after the end of Covid-19. China has a well-equipped platform for selling cosmetics. However, there is not enough platform to gather ingredients of cosmetics and actual users' evaluation.
Based on the demand for cosmetics that will increase after the end of Corona 19, we plan to establish a men-only cosmetics information sharing platform. Women have different skin types from men, and cosmetics for men should have different characteristics. The platform will be named Nan-de, which means "man" in Chinese. Through this project, we have specified plans to create a cosmetics platform exclusively for men.

II. Business model
(1) Mission, Values
The company's mission is like below.
First, it presents beauty to men.
Second, all consumers share reviews honestly and transparently.
Third, it allows all consumers to use eco-friendly and fairly made cosmetics.
Value is a top priority for our company in running a business.

참고 자료

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