경희대학교 마케팅전략 신건철 과제7
- 최초 등록일
- 2021.07.12
- 최종 저작일
- 2021.05
- 3페이지/ 한컴오피스
- 가격 1,000원
소개글
"경희대학교 마케팅전략 신건철 과제7"에 대한 내용입니다.
목차
1. List various kinds of attributes which may be used to establish brand positioning.
2. Describe the seven steps in the positioning process for goods and services.
본문내용
a. Simple physically based attributes: These are directly related to a single physical dimension such as quality, power, or size. While there may be a direct correspondence between a physical dimension and a perceptual attribute, an analysis of consumers’ perception of products on these attributes may unveil phenomena of interest to a marketing strategy.
참고 자료
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