중국 샤오미 마케팅 분석 마케팅 제안 PPT xiamoi marketing ppt 영문 영어
- 최초 등록일
- 2021.06.21
- 최종 저작일
- 2021.05
- 38페이지/
MS 파워포인트
- 가격 4,500원
소개글
"중국 샤오미 마케팅 분석 마케팅 제안 PPT xiamoi marketing ppt 영문 영어"에 대한 내용입니다.
목차
1. Introduction
1) Background of Xiaomi
2. Part 1
1) Macro-environmental Factors
2) Future-oriented Factor
3. Part 2
1) Overall Marketing Strategies
2) Critical Marketing Strategies
4. Part 3
1) Potential Marketing Opportunities
2) Potential Marketing Challenges
3) Suggestions
본문내용
Macro-Environmental factors (Con’t.)
Socio-cultural
Growing desire to own and use mobile devices
Increasing needs and wants of consumer
Motivation for Xiaomi to launch more products
Legal
China legal system is open to all electronics manufacturers
Production and ideas of Xiaomi are determined by the patents and copyrights created by others brands
Growing number of data privacy issue
Need to be aware when dealing with some products or system that require customers information
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참고 자료
Xiaomi Official website. (n.d.). https://www.mi.com/index.html
Menghani, T. (2020, July 7). A case study on how Xiaomi is Dominating the Global Smartphone Market? https://www.themarcomavenue.com/blog/how-xiaomi-is-dominating-the-global-smartphone-market/
Xiaomi Business Strategy: competitive costs and large ecosysem - Research-Methodology. Research. (2018, May 21). https://research-methodology.net/xiaomi-business-strategy-competitive-costs-and-large-ecosysem/
Vrontis, D., & Sharp, I. (2003). The strategic positioning of Xiaomi in their global marketing operation. The Marketing Review, 3(3), 289-309.
Reed, R., & Luffman, G. A. (1986). Diversification: The growing confusion. Strategic Management Journal, 7(1), 29-35.
National Bureau of Statistics of China. (2021). Households' Income and Consumption Expenditure in 2020. http://www.stats.gov.cn/english/PressRelease/202101/t20210119_1812523.html
Xiaomi Weibo. (n.d.). https://weibo.com/xiaomikeji?sudaref=www.google.com&is_hot=1#1618941252218
Jeet. (2021). Xiaomi announces 2021 New Product Launch Event on March 29. https://www.gizmochina.com/2021/03/22/xiaomi-march-29-launch-event/
