[A+ 레포트][영어 레포트][마케팅] 마케팅 관리론 영어 PPT

소개글

마케팅 관리론 수업에서 발표용으로 사용했던 영어 PPT입니다.

마케팅 관련 문제 상황을 가정하고, 마케팅 이론을 활용하여 그에 대한 해결 방안을 제시하는 구조로 작성했습니다. 발표용으로 작성했으나 내용이 매우 풍부한 편입니다.

물론 A+ 받았습니다.

목차

1. Phenomenon Analysis
2. How would you help Lowes design tactics that it could use to acquire heart loyal, head loyal, and hand loyal customers from Home Depot?
3. Which type of customer is easier and which is harder to acquire?
4. How would you help Lowes design tactics that it could use to acquire heart loyal, head loyal, and hand loyal customers from Home Depot?
5. Unlike previous expectation, more than 60% of your customers are heart- loyal. What are the implications?
6. If you wanted to shift hand loyal customers to being head loyal, how might you go about doing that? What are the risks.

본문내용

*Our Suggestion : one-to-one correspondence with other famous product
It’s hard to obtain hand loyals newly. But it’s not impossible. Assume there is a product that has many hand loyal customers. And we arrange our product besides it, which has similar function. When consumers come, we introduce our product continuously. If there are some hand loyals who first tried to by other product buy ours, we would newly obtain hand loyals.

참고 자료

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