밀레니얼 세대 공략하는 스낵 '히피스(Hippeas)'
- 최초 등록일
- 2021.03.24
- 최종 저작일
- 2021.03
- 3페이지/
MS 워드
- 가격 1,500원
소개글
밀레니얼 스낵 브랜드 '히피스(Hippeas)'의 마케팅 전략 및 포지셔닝에 대한 분석입니다. 미국의 한 대학에서 과제로 실시했고 높은 점수를 받았습니다.
목차
1. Millennials(Demographics)
2. Marketing to the new millennial
1) It should be completely transparent.
2) It should be completely transparent.
3) Keep the part small and convenient.
4) Target the first user.
5) Do some research.
3. Millennial Snack Brand ‘Hippeas’
4. What’s the next for Hippeas?
본문내용
In July 2016, Green Park Brands announced that Hippeas, the first groundbreaking brand, will take note of chickpea and become one of the fastest growing snack brands in the United States.
‘Hippeas’ is a great name. It proves, product name can become an integral part of the brand. The brief for a product called ‘Hippeas’ writes itself so does the marketing no tough sledding. Consistently awesome.
There’s a reason Hippeas has been dubbed the ‘millennial snack brand.’ Sure, Woodstock was in the ‘60s but with messages such as ‘Power to the Peaple’ and ‘Good for You, Good for the Earth’ this brand resonates with a new hippy generation.
참고 자료
https://dfaingredients.com/trends/millennial-food-trends/
https://cdn2.hubspot.net/hubfs/2491189/HeyNowMedia_MillennialSnackingEBook_final.pdf
https://thedigestiblebrand.com/2018/12/10/smart-nutrition-marketing-built-millennial-snack-brand/
https://www.fooddive.com/news/whats-next-for-the-fast-growing-chickpea-brand-hippeas/562961/
https://www.forbes.com/sites/meggentaylor/2016/09/19/hippeas-this-health-food-startup-geared-towards-millennials-is-giving-peas-a-chance/
