M&S enters China 영문ver
- 최초 등록일
- 2021.01.08
- 최종 저작일
- 2018.10
- 2페이지/ MS 워드
- 가격 1,000원
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본문내용
Marc Bolland, stated: “Our Business is in good shape and we have strong foundations on which to build. Marks and Spencer(M&S) had been tried to make the company to be the international brand. M&S had used a simple marketing philosophy: produce good-quality products under a well-known brand name at affordable (but not low) prices, aimed at middle-class consumers. The effects of the global financial crisis and economic turbulence in the eurozone had created numerous challenges for M&S.
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