Lyft의 사업 개요 및 분석 발표자료_Columbia Univ_Analytics Strategy for Lyft_Presentation
- 최초 등록일
- 2020.12.26
- 최종 저작일
- 2019.04
- 9페이지/ MS 파워포인트
- 가격 2,000원
소개글
"Columbia Univ Applied Analytics Strategy in Analytics Strategy for Lyft Presentation"에 대한 내용입니다.
목차
1. Introduction of Lyft
2. Market Landscape
3. Uber and Lyft
4. How does Lyft differentiate itself from Uber?
5. Analytical Strategy Proposals
6. SWOT analysis
7. PESTLE Analysis
8. Michael Porter’s Five Forces Analysis
9. References
본문내용
Low barrier to entry - it’s not particularly difficult to enter the ride-sharing market, so the potential for competition is abundant.
Uber is currently the industry leader with 65% market share in the US, with additional markets in Canada, Asia and Europe.
Lyft is the #2 in US market share with no market in Asia or Europe. It is one of the most well established brands in the sector.
The market opportunity is abundant for Lyft now, due to several issues faced by Uber:
Uber was sued for 433 times in 2017, including lawsuit for drivers’ sexuall assault or harassment towards passngers.
참고 자료
The Lyft guys reveal their kinder gentle plan to crush uber https://www.vanityfair.com/news/2017/09/lyft-co-founders-interview
Lyft claims it now has more than one-third of the US ride-sharing market https://www.cnbc.com/2018/05/14/lyft-market-share-051418-bosa-sf.html
Lyft wants to be the Android of autonomous vehicles https://arstechnica.com/cars/2017/09/lyfts-ambitious-plans-to-win-the-self-driving-wars/
Six Genius Things Lyft Is Doing While Everyone's Hating on Uber https://www.inc.com/erik-sherman/6-genius-things-lyft-is-doing-while-everyones-hatingon-Uber.html
Lyft enters Canada in first international market http://www.businessinsider.com/lyft-enters-canada-in-first-international-market-2017-11
Lyft's Second-Mover Advantage Pays Off in Canadian Expansion https://www.bloomberg.com/news/articles/2018-05-08/lyft-s-second-mover-advantage-pays-off-in-canadian-expansion