국내 시장에서의 LG TROMM 스타일러
*유*
- 최초 등록일
- 2020.12.23
- 최종 저작일
- 2020.05
- 18페이지/
MS 워드 - 가격 4,500원
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장바구니
소개글
저작시기 : 2020년 5월자료의 기준년도 : 2019년
목차
1. Market Analysis1-1. Market Structure : Garment care machine market in South Korea (2019)
(1) Market scale status
(2) Market Participants
(3) Market Share in sales market
1-2. 3Cs
(1) Company
(2) Competitor
(3) Customer
1-3. SWOT
2. Problem Recognition
3. Set Objective
4. Decide Target Audience (STP)
5. Strategies (4P)
6. Judgment and recommendation for existing ads
본문내용
1. Market Analysis1-1. Market Structure : Garment care machine market in South Korea (2019)
(1) Market scale status
According to the data shown in 2019 from Eugene Investment & Securities Co, market of garment care machine is rapidly growing recently. The market size is estimated to grow from 150,000 units a year in 2017 to 450,000 units in 2019.
(2) Market Participants
(Seoul economic daily)
After eight years of R&D, LG Electronics opened up the garment care machine market in South Korea as first-mover under the product named ‘LG TROMM Styler(abbreviated as Styler below).’ The market existed as a monopoly of Styler from 2011 to mid-2018. This could be explained in two terms, demand and supply. In terms of demand, there was a lack of recognition of demand for garment management devices among market consumers. As it was first launched, it belonged to luxury goods, not necessity. In terms of supply, as LG Electronics, the first mover of the market, retained more than 200 patents for related core technologies, other companies faced patent issue, requiring long R&D.
참고 자료
Official website of LG ElectronicsOfficial website of Samsung Electronics
생활건강가전 트렌드 리포트 2019, Opensurvey
2019 하반기 산업전망 전기전자/IT부품 : ‘가전, 퍼플오션을 공략하다’, 유진투자증권
2018년 하반기 지역별고용조사(부가항목) 맞벌이 가구 및 1인 가구 고용 현황, 통계청
‘[소비자행동] LG 트롬 스타일러 마케팅 전략’, 레포트샵
(http://www.reportshop.co.kr/biz/359987)
대학원 A+ 받은 '스타일러, 웅진코웨이, 에어드레서 3사의 의류관리기/의류청정기 시장 현황 빛 전략', 해피캠퍼스
(https://www.happycampus.com/report-doc/23955233/)
의류관리기 전성시대 열렸다, 서울경제
(https://www.sedaily.com/NewsVIew/1S3HY8H323)
그룹 평판 좋은 ‘LG’, 냉장고 세탁기 등 가전 1위 휩쓸어, 한국경제
(https://www.hankyung.com/economy/article/2019091753971)
LG전자, 설비 R&D 투자 ‘역주행’, The Bell
(https://www.thebell.co.kr/free/content/ArticleView.asp?key=201908200100033100002042&lcode=00)
삼성전자, 작년 R&D 투자 창립 후 첫 ‘20조’ 돌파, 뉴데일리 경제
(http://biz.newdaily.co.kr/site/data/html/2020/03/31/2020033100006.html)
소셜임팩트 시대, 2019년 사회적 평판 최고 브랜드는?, 한국경제
(https://www.hankyung.com/economy/article/201909249604i)
역사상 가장 영향력 있는 소비 세대 밀레니얼 세대 이해하기, amwayon
(https://www.amwayon.co.kr/amwaynews/%EB%B9%84%EC%A6%88%EB%8B%88%EC%8A%A4-%EC%BB%AC%EB%9F%BC/%EC%97%AD%EC%82%AC%EC%83%81-%EA%B0%80%EC%9E%A5-%EC%98%81%ED%96%A5%EB%A0%A5-%EC%9E%88%EB%8A%94-%EC%86%8C%EB%B9%84-%EC%84%B8%EB%8C%80-%EB%B0%80%EB%A0%88%EB%8B%88%EC%96%BC-%EC%9D%B4%ED%95%B4%ED%95%98/)
스타일러/에어드레서 진짜 필요한가요??, 1boom
(https://1boon.kakao.com/NOSearch/styler3)
https://www.catch.co.kr/Comp/CompSummary/196275
https://www.catch.co.kr/Comp/AnalysisCompView?ID=431
