Movie The Truman show and the Changes in Mass Communication effectiveness theory

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What are the characteristics of the broadcasting and media industries today? How do adoptors accept media content? Until the 2000s, there was a culture in which the whole family gathered in the living room and watched the broadcast together at a set time. But as of 2020, the era of 'multi-media multi-channel' has arrived. Each person carries their smartphone and consumes the video clip that he or she wants. Individual content consumption across time and space is achieved at the desired time, place, and place. The monopoly and influence of terrestrial broadcasting have been dispersed by the advent of the information society, and media adoptor's characteristics are also gradually changing. First, the Digital generation is “Always On”. They use the digital device that is easy to use, portable and uses various types of information at once. Second, modern consumers have the characteristic of being interactive. They give immediate and continuous feedback and show self-contained participation in content.

참고 자료

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