SPAO 경쟁사 및 시장 분석, 설문조사, SWOT, STP, 4P, 문제점 및 미래전략 - 영어(English) PPT

소개글

SPA 산업의 글로벌화 속에서 각 브랜드들(ZARA, UNIQLO, H&M)의 특성 및 SWOT을 통해 ELAND 사의 SPAO 브랜드의 현재 문제점, 트렌드 및 다양한 분석을 통해 미래 경영전략 방향성에 대해 기술한 영문 보고서 자료입니다. 다른 보고서와의 특이점은 직접 명동에서 총 80명의 시민분들(한국인&외국인)을 대상으로 한 설문자료와 총 100명의 랜덤한 샘플을 통한 온라인 설문자료에서 얻은 데이터를 바탕으로 문제점과 실질적인 해결방안을 도출해낼 수 있었습니다.

서울대학교 마케팅관리 수업에서 발표한 자료이며, 최종 A+ 받은 자료입니다.

목차

1. SPA Industry Analysis
(1) SPA Industry
(2) Korean SPA Market

2. Competitor Analysis including SWOT Analysis
(1) UNIQLO
(2) ZARA
(3) H&M

3. Customer Analysis including Survey at 명동
(1) Survey Format
(2) Survey Result
(3) Survey Analysis

4. SPAO Analysis
(1) 4P
(2) SWOT Analysis

5. Problems & Solutions
(1) STP Strategy
(2) Distribution Channels
(3) Design
(4) Customer Service

본문내용

1.Introduction
■ Korean fashion market trend
▪ Active fashion market
▪ Trendsetters and fast-adapters
▪ Focus on brand image and fast fashion
■ Korean SPA Industry
▪ Fast-fashion brands
▪ Stylish design and low price
▪ Short product turn-over and low-cost distribution-delivering channel
▪ Attract customers with information technology and SNS
▪ Grow from 500b won in 2008 to 3t won in 2013 Big opportunity

참고 자료

Fast fashion: Cheaper, Trendier and Better? (2014) TheYonsei Annals. Retrieved from:http://annals.yonsei.ac.kr/news/articleView.html?idxno=1465
Park, H. (2013) Korea Retail SPA Market Overview. Cushman&Wakefield. Retrieved from: http://www.cushmanwakefield.kr/en-gb/news/2013/02/2013-korea-retail-spa-market-overview/
About Uniqlo. (2014) Fast Retailing Group Company. Retrieved from: http://www.uniqlo.com/us/company/about-uniqlo.html
Uniqlo Operations. (2011) Fast Retailing. Retrieved from: http://www.fastretailing.com/eng/ir/library/pdf/ar2011_en_08_n.pdf
Our Mission Statement. (2010) Zara. Retrieved from: http://www.zara.com/us/en/company/our-mission-statement-c18001.html
Loeb, W. (2013) Zara’s Secrest to Success. Forbes. Retrieved from: http://www.forbes.com/sites/walterloeb/2013/10/14/zaras-secret-to-success-the-new-science-of-retailing-a-must-read/
Business Concept.(2014) H&M. Retrieved from: http://about.hm.com/en/About/facts-about-hm/about-hm/business-concept.html
Chen, J. (2014) H&M: Hennes&Mauritz. Retrieved from: http://www.sfu.ca/~sheppard/478/syn/1123/SynopsisA.pdf
Shopping in Seoul: 28 Popular Korean Clothing Brands to Buy (2014). Seoulistic. http://seoulistic.com/what-to-do-in-korea/shopping-in-seoul-28-korean-clothing-brands-to-buy/2/
Park, J. S. (2009) 이랜드, ‘SPAO’ 국민브랜드로육성. Daily News. Retrieved from: http://www.fashionchannel.co.kr/main/bbs.php?table=papernews&query=view&uid=3449
E-Land Group major businesses. Retrieved from http://www.eland.co.kr/Business/Business_1_0.aspx
Park, J. W. (2014) Fashion Brands Look Overseas. The Korea Times. Retrieved from: http://www.koreatimes.co.kr/www/news/biz/2014/03/123_153097.html
Phrases from Korean movies: <Friend>, <The War of Flower>, and <Sympathy for Lady Vengeance>.
Philip Kotler’s Definition of Positioning. Retrieved from http://www.pkotler.org/kotlers-quotes/
Prospects of Korean Economy. Retrieved from http://www.kei2000.or.kr/
Customer Lifestyle Report (2011). Retrieved from http://www.lgeri.com/uploadFiles/ceoreport/lifestyle2011/lifestyle2011.pdf
스파오매장전국(2014) 에프모션. Retrieved from: http://fmotion.tistory.com/m/post/82
매장안내(2014) UNIQLO. Retrieved from: http://www.uniqlo.com/kr/shop/
Global Partnership. (2014) E-Land Fashion China. Retrieved from: http://www.elandfashionchina.com/en_global2.php
E-Land Club Membership.(2006) Retrieved from: http://www.elandclub.com/Membership/Membership01.aspx
SPAO 명동점. Naver Maps. Retrieved from: http://map.naver.com/local/siteview.nhn?code=19493983