스파오 SPAO 마케팅 경쟁사분석, 설문조사, SWOT, 4P, STP, 브랜드, 문제점 및 미래경영전략 - 영어(English)

소개글

SPA 산업의 글로벌화 속에서 각 브랜드들(ZARA, UNIQLO, H&M)의 특성 및 SWOT을 통해 ELAND 사의 SPAO 브랜드의 현재 문제점, 트렌드 및 다양한 분석을 통해 미래 경영전략 방향성에 대해 기술한 영문 보고서 자료입니다. 다른 보고서와의 특이점은 직접 명동에서 총 80명의 시민분들(한국인&외국인)을 대상으로 한 설문자료와 총 100명의 랜덤한 샘플을 통한 온라인 설문자료에서 얻은 데이터를 바탕으로 문제점과 해결방안을 도출해낼 수 있었습니다.

서울대학교 마케팅관리 수업에서 작성했으며, 최종 A+ 받은 보고서입니다.

목차

1. Introduction

2. SPA Market Analysis
(1) SPA Industry
(2) Korean SPA Market
(3) Main SPA Brands in Korea

3. Competitor Analysis including SWOT Analysis
(1) UNIQLO
(2) ZARA
(3) H&M

4. Customer Analysis including Survey at 명동
(1) Survey Format
(2) Survey Result
(3) Survey Analysis

5. SPAO Analysis
(1) 4P
(2) SWOT Analysis

6. Problems & Solutions
(1) STP Strategy
(2) Distribution Channels
(3) Design
(4) Customer Service
(5) Brand Awareness

7. Conclusion

본문내용

A SPA brand is also a fast fashion brand. Global SPA brands such as Zara, H&M, GAP, Uniqlo and Korean SPA brands such as SPAO, 10Minutes, 8Seconds etc. are all “fast fashion” brands. Since 1986, the American brand GAP first introduced the model of ‘fast fashion’ business. SPA brands have their primary objective of capturing the most recent stylish fashion trend and quickly produce, distribute and sell such products with low prices. SPA brands take all the steps from designing, producing to delivering their products to customers with the prices as cheap as possible. Based on such objectives, SPAs have to focus on not only the trendy designs to attract their customer but also maintain short product turn-over and low-cost distribution-delivering channel. Normally, an SPA produces from 40 to 60 sets of product each week and 70% of the whole products in the store will be replaced within two weeks .

참고 자료

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