2020 Sucess of Tesla, 테슬라 성공과정 영문 에세이, 레포트 4P MIX
*현*
다운로드
장바구니
소개글
"2020 Sucess of Tesla, 테슬라 성공과정 영문 에세이, 레포트 4P MIX"에 대한 내용입니다.목차
1. The Promotion Mix2. Tesla Promotion Mix activities
3. Advertisement
4. Personal Selling
5. Sales Promotion
6. Public Relation
7. Effective Promotional mix
8. The Concept of Marketing Mix
9. Teslas’ Marketing 4P Mix
1) Product
2) Place
3) Promotion
4) Price
10. Tesla Marketing 4P Mix Infographic
11. Reference List
본문내용
The Promotion MixTo begin with, adopting promotion mix is an appropriate way of achieving an organization's marketing goals, which are consists of advertisement, sales promotion, personal selling and public relation (Kanopy, 2014). Promotion mix has been defined as a suitable way to influence the purchasing behavior of the target customer as well as any form of communication that the organization uses to establish meaning for the product or service (Kanopy, 2014).
<중 략>
Advertisement
Advertisements indicate that a particular sponsor promotes and publishes ideas, services, and products to the mass media for a proper fee (Kanopy, 2014) However, Tesla almost did not spend traditional advertising costs, instead of increase media exposure at a relatively low cost and use oral publicity as the most important methods (Lambert, 2020). This fact implies that Tesla will not expect an unspecified number of customers to promote Tesla's premium value.
참고 자료
Conlon, G., 2013. The Evolution of Marketing. DM News, 35(6), pp.44–46,48–49.Davies, C., 2020. Tesla Price Cut Hits Most Of Elon’S Evs. [online] SlashGear. Available at: <https://www.slashgear.com/tesla-price-cut-model-3-s-x-may-2020-covid-19-production-27622372/> [Accessed 1 July 2020].
Goreham, J., 2020. What In The World Is A Frunk And Why Will You Love It?. [online] BestRide. Available at: <http://bestride.com/news/what-in-the-world-is-a-frunk-and-why-will-you-love-it> [Accessed 1 July 2020].
Herbez, V., 2020. 20 Reasons Not To Buy Tesla Cars. [online] Motor Junkie. Available at: <https://motor-junkie.com/20-reasons-not-to-buy-tesla-cars/14814/6/> [Accessed 1 July 2020].
Kanopy, 2014. The marketing series. 7, The marketing mix : promotion.,
Kanopy, 2015. The Four P's Marketing Strategies,
Kolodny, L., 2019. Tesla Is Closing Stores, Shifting All Sales Online. [online] CNBC. Available at: <https://www.cnbc.com/2019/02/28/tesla-shifts-sales-to-online-only.html> [Accessed 8 June 2020].
Klender, J., 2020. Tesla Dominates 'Luxury Brand' Segment In Kelley Blue Book's Image Awards. [online] TESLARATI. Available at: <https://www.teslarati.com/tesla-dominates-kbb-best-luxury-brand-awards-2020/> [Accessed 1 July 2020].
Konopa, L.J. & Mccarthy, E.J., 1969. Basic Marketing: A Managerial Approach. Journal of Marketing, 33(4), pp.103–104.
Lambert, F., 2020. Tesla Uses Influencer In Massive Stream — Rare Move Away From No Advertising - Electrek. [online] Electrek. Available at: <https://electrek.co/2020/04/30/tesla-influencer-stream-advertising/> [Accessed 1 July 2020].
Light, L., 2020. The Natural: Elon Musk’S Non-Traditional Approach To Tesla Advertising. [online] Forbes. Available at: <https://www.forbes.com/sites/larrylight/2020/06/01/the-natural-elon-musks-non-traditional-approach-to-tesla-advertising/#21c7fab1512a> [Accessed 1 July 2020].
Madslien, J., 2020. Toyota Chief Reveals Fight-Back Plan. [online] BBC News. Available at: <https://www.bbc.com/news/business-16048585> [Accessed 1 July 2020].
Reuters, T., 2019. [online] usnews. Available at: <https://www.usnews.com/news/top-news/articles/2019-11-23/elon-musk-about-150-000-orders-thus-far-for-tesla-cybertruck> [Accessed 1 July 2020].
Tesla 2020. [online] Available at: <https://www.tesla.com/roadster> [Accessed 3 July 2020].