[전략경영론] 유니클로vs자라 기업 전략 비교 발표 ppt
- 최초 등록일
- 2020.11.09
- 최종 저작일
- 2020.02
- 37페이지/ MS 파워포인트
- 가격 3,000원
소개글
"[전략경영론] 유니클로vs자라 기업 전략 비교 발표 ppt"에 대한 내용입니다.
목차
1. About SPA Industry
2. Brand Introduction
3. Industrial Analysis
4. Competitive Position
5. Sustainability
6. Future Strategic options
7. Role Sharing & References
본문내용
SPA Industry?
Specialty store retailer of Private label Apparel Brand
Fully-integrated from manufacturing through sales, including material procurement, design, product development, production, distribution, inventory management and final sales.
a.k.a “Fast Fashion Industry”
<중 략>
ZARA’s Business Level Strategies
Cost Leadership
Focused on decreasing costs and increasing speed and efficiency in transportation and communication
ZARA realizes economies of scale
They fully owns Comditel that manages dyeing, patterning and finishing of grey fabric.
참고 자료
https://www.porteranalysis.com/porter-five-forces-model-of-zara/
https://www.ukessays.com/essays/business/threat-of-new-entrants-business-essay.php
https://blogs.ubc.ca/bettyw/2011/11/21/porters-five-forces-zara/
https://notesmatic.com/2019/01/zara-sources-of-competitive-advantage/
https://retviews.com/blog/focus/uniqlo-competitors/
https://fashionunited.uk/news/fashion/5-reasons-behind-uniqlo-s-success/2018110139764
https://notesmatic.com/2017/08/zara-generic-and-intensive-growth-strategies/
http://blog.cemat.com.au/4-key-facts-about-zaras-supply-chain-success
https://retviews.com/blog/focus/uniqlo-competitors/
http://www.uniqlo.com/sg/corp/pressrelease/2015/12/uniqlo_and_toray_announce_thir.html
http://fernfortuniversity.com/term-papers/swot/1433/1147-uniqlo.php
http://juniqlo.blogspot.com/p/chapter-7-swot-analysis.html
https://jglim.com/uniqlo-website-redesign
http://letermpaperhkji.usaproperties.info/uniqlo-swot-cugelexy5542.html
https://www.tangkaixin.com/future-uniqlo
http://scholar.dkyobobook.co.kr/searchDetail.laf?barcode=4010026519015
https://www.ukessays.com/essays/marketing/marketing-problems-and-issues-faced-by-zara-marketing-essay.php
http://fpost.co.kr/board/bbs/boa