경영전략 Cola Wars Analysis 영문 분석 레포트
- 최초 등록일
- 2020.11.08
- 최종 저작일
- 2019.01
- 3페이지/
MS 워드
- 가격 3,000원
소개글
"경영전략 Cola Wars Analysis 영문 분석 레포트"에 대한 내용입니다.
목차
a. Use the 5-forces framework to explain why the soft drink concentrate industry has been so profitable.
1) Rivalry
2) Potential Entrants
3) The Bargaining Power of Buyers
4) The Bargaining Power of Suppliers
5) Substitutes
b. Why is the soft drink concentrate industry dominated by two firms?
c. How has the competition between Coke and Pepsi affected the industry’s profits?
d. Coke and Pepsi have created a very profitable industry that has lasted more than a century. What are the likely challenges to the stability of the industry structure in the coming decade? Do you think Coke and Pepsi can repeat their success with CSDs in non-CSDs?
본문내용
a. Use the 5-forces framework to explain why the soft drink concentrate industry has been so profitable.
In this 5-forces framework, the industry is the carbonated soft drink (CSD) industry in the United States.
1) Rivalry
There are two main competitors in this industry, Coke and Pepsi. These two firms are so big that other small competitors cannot make enough revenue. Because of these two dominating companies, even if there are several firms like Dr Pepper Snapple Group and Cott Corporation which are trying to get some market share, the rivalry is not intense. The growth rate from 1970 to 2000, which could be seen in Exhibit 1, also made this industry more profitable.
참고 자료
없음
