Nike in vietnam

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Nike in vietnam (MBA 발표 자료)
-마케팅분야 /상세분석

목차

Ⅰ. Introduction
1. Introduction of Nike
2. Business Model
3. Manufacturing Strategy
4. Business of Nike in Vietnam

Ⅱ. Issues in Vietnam
1. Social Conditions in Vietnam for MNCs
2. Ethical Issues and Current Status

Ⅲ. Future Prospects
1. Next Steps and New Challenges

본문내용

Company Overview
PHILIP H. KNIGHT
Chairman Emeritus,
Co-founder
(1968~1990, 2000~2004)

MARK PARKER
Chairman,
President and CEO
(2006 ~ Jan. 2020)

JOHAN DONAHOE
(Jan 13. 2020 ~ )

Found by Bill Bowerman and Phil Knight in 1971 (Started with Blue Ribbon Sports in 1968)

Has grown up with the popularity of jogging in the US in 1970

Specialized in athletic wear, product with six categories: Running, NIKE Basketball, the Jordan Brand, Football (Soccer), Training, and Sportswear

Operates 4 subsidiary brands

<중 략>

Next Steps and New Challenges

Main Challenge
Too many parties involved when dealing with subcontractors in Vietnam
-Workers
-Employers
-Government Policies
-International trade
-Buyers
Vietnam offers a cost advantage in the manufacturing process.
However due to the government’s incentive of foreign investment, labor regulations are not very strict.

참고 자료

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