[영문] 브리핑 리포트 (Briefing report for Case :VARICUT'S STRATEGIC CHOICE)
- 최초 등록일
- 2020.06.29
- 최종 저작일
- 2020.06
- 8페이지/ MS 워드
- 가격 20,000원
소개글
"영문 브리핑 리포트 (Briefing report for Case :VARICUT'S STRATEGIC CHOICE)"에 대한 내용입니다.
목차
1. Introduction
2. Strategic Context – External Environment
3. Strategic Context – Internal Environment
4. Issues
5. APPENDICES
본문내용
Introduction
• VariCut is a label manufacturing company established in 2004 in Shanghai, China
• While fierce competition in the label manufacturing industry, the future of the label printer business is optimistic
• The owner is considering switching from label printing business to label printer business
Strategic Context – External Environment
• Broad environment
o In the past, VariCut's business was in a niche, so no new entrants or potential competitors pose a major threat to the company
o However, due to the low barrier to entry in the general label printing business, competition was intensified due to the low conversion cost of suppliers
o Competition in the label manufacturing industry has weakened the competitive advantage
o Therefore, it is necessary to modify the strategy for efficiency and productivity according to consumer demand
• Product
o Providing label printing service and label printer business with customer-oriented strategy
Label printing service: with multi-function with value added service
참고 자료
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