CP Food marketing

목차

1. 4Ps
2. CBBE Model
3. Brand Analyze
4. Digital Marketing

본문내용

1. 4Ps
(1) Product
Considering our targeting group, we choose lunch box including chicken and pork. As a global food company, CP group has a various food product such as frozen chicken, frozen pizza, shrimp wanton noodle, frozen lunch box. Chinese consumer is familiar with eating frozen lunch box at high-speed railway and at convenience store. But, the range of lunch box menu is limited in Chinese food. Moreover, it includes non-healthy ingredients like ham, sausage. As Chinese consumer’s need for healthy food is increasing, healthy lunch box will be good choice for Chinese consumer.

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