디즈니랜드파리(Disneylandparis) 관광마케팅적 측면 발표 ppt
- 최초 등록일
- 2020.02.06
- 최종 저작일
- 2019.10
- 22페이지/
MS 파워포인트
- 가격 1,500원
소개글
본인이 등록한 자료 디즈니랜드 [광마케팅 측면 분석보고서]자료를 바탕으로 만든 발표용 ppt
목차
1. Description of the company
2. Macro & Micro Environment analysis
3. SWOT analysis
4. STP (Segmentation, Targeting, and Positioning)
5. Marketing Mix (7Ps)
6. Evaluation of marketing strategy
본문내용
01 Description of the company
History
Open on 17 July 1955.
Disneyland is the first of two theme parks built at the Disneyland Resort in Anaheim, California, opened on July 17, 1955. Tokyo Disneyland opened in 1983 in Japan. Euro Disney Resort and its theme park, Euro Disneyland, officially opened April 1992.
Name changes about Disneyland Paris
Mission statement
Family park where parents and children could have fun together
Become one of the worlds leading producers and providers of not only entertainment but also information
참고 자료
https://en.wikipedia.org/wiki/Disneyland
https://www.thewaltdisneycompany.com/about
http://www.okja.org/europe_world/52676
https://www.cnbc.com/2018/02/27/walt-disney-to-invest-2-billion-euros-in-disneyland-paris.html
http://www.traveltimes.co.kr/news/articleView.html?idxno=107307
https://en.wikipedia.org/wiki/List_of_incidents_at_Disneyland_Paris
https://www.nytimes.com/1993/06/12/business/euro-disney-adding-alcohol.html
https://debtandshadow.tistory.com/102
https://www.mbaskool.com/marketing-mix/services/17807-disneyland.html
Marketing Strategic Change in Expansion of Disneyland Report [Li Zhu & Dan Xu Jönköping University August 2010] https://pdfs.semanticscholar.org/9f4a/5b773dffa27a75e644ec26655fa045a5d4da.pdf
https://www.magicalpride.com
https://gcn.ie/disneyland-paris-magical-pride
http://disneylandparis-news.com/en/
https://www.dailymail.co.uk/news/article-2480448/Boy-5-fighting-life-accident-ride-Disneyland-Paris.html
https://www.parcasterix.fr
Research on marketing strategy: case study of Disneyland [Jia Yao, Nanjing University Of Science &Technology, 2017]
https://www.disneylandparis.com/en-gb
