레고 그룹의 국제경영_3C 분석을 중심으로
- 최초 등록일
- 2019.12.12
- 최종 저작일
- 2017.04
- 8페이지/ MS 워드
- 가격 1,000원
소개글
레고 그룹의 국제경영에 관한 3C 분석과 제언
목차
1. Introduction
2. Case Analysis
3. 3C Analysis - Competitors
4. 3C Analysis - Consumers
5. 3C Analysis - Company
6. Solutions
본문내용
Introduction
The Lego Group was founded in Billund, Denmark, 1932 by Ole Kirk Christiansen. The company, making wooden toys, began manufacturing interlocking plastic toy bricks, ‘Lego’ in 1949.
Starting from the 1950s, the Lego Group released a number of themes which included space, robots, and pirates. The themes that were licensed such as Batman, Harry potter, Minecraft, etc were also made. Nowadays, the Lego group is launching movies, video/board games, amusement parks called “Lego-land”, and other related with the impact of their brand power. Recently the Lego group made a significant decision to move into the world’s fastest growing market, China. The Lego’s location decision on China created great opportunities for its international operations. The Lego has successfully achieved its objective to increase its growth rate and production efficiency.
Case Analysis
First of all, lead time shortening was the key contributor for LEGO to choose FDI rather than export in China.
참고 자료
http://investorshub.advfn.com/Big-Tree-Group-Inc-BIGG-5726/
https://www.linkedin.com/pulse/industrial-clusters-zhejiang-province-china-jing-zhu
https://www.youtube.com/watch?v=5p3hrDsAGok
http://www.focus.kr/view.php?key=2017012300164414356
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http://www.ajunews.com/view/20150910083824161
http://china-trade-research.hktdc.com/business-news/article/China-Consumer-Market/China-s-Toy-Market/ccm/en/1/1X000000/1X002MRF.htm
http://life.haoshandong.net/news/detail.asp?autoid=28788&keyWord=%C0%B8
http://apparat.tistory.com/35
http://life.haoshandong.net/news/detail.asp?autoid=16639&keyWord=%CA%A5%CD%EF
http://news.bbc.co.uk/2/hi/business/2679811.stm
http://www.brickfanatics.co.uk/the-lego-group-in-legal-battle-with-lepin/
https://qz.com/131355/lego-looks-to-expand-in-china-the-land-of-lego-knock-offs/
http://www.bbc.com/news/business-38729557