The bandwagon effect & Social compellingness theory
- 최초 등록일
- 2019.08.08
- 최종 저작일
- 2018.11
- 3페이지/ MS 워드
- 가격 1,000원
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"The bandwagon effect & Social compellingness theory"에 대한 내용입니다.
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본문내용
According to the social compellingness theory, human beings have desire to understand and be involved in social relationship. Because human beings are social animals, to manipulate relationships is directly connected to one’s prosperity. Every relationship like lover, enemy, and colleague can effect and change our life.
One part of the social compellingness theory is that beliefs and opinions from others sound more believable to people. People strongly depend on others because they are literally so compelling to each other.
<중 략>
These two parts of social compellingness theory explain how the bandwagon effect works. First, people think that the opinion of others, especially the majority of people is really important and trustful. The spiral of silence theory shows that clearly. According to the spiral of silence theory, people strongly agree with the majority but keep quiet in the minority opinion.
참고 자료
Riveted / Jim Davies / St. Martin's Press / 2014.08