[전략적의사결정] 한국 CEO 사례 스터디 (영문본)

소개글

"[전략적의사결정] 한국 CEO 사례 스터디 (영문본)"에 대한 내용입니다.

목차

① Individual Studies
② Similarities / Differences among CEOs
③ Decision patterns of ‘NHN’
④ Conclusion

본문내용

Kwang-dong Pharmaceutical Corp.

Kwang-dong pharm was founded in 1996. And their foundation ideology is ‘Science for herb’. They develop many unique pharmaceutical products since funded. The representative products are ‘우황 청심환’,’쌍화탕’ and ‘vita500’ what best sales item. How can they develop ‘vita500’?

Kwang-dong’s operation department have be emergency in 2000. They had success as Kwang-dong’s cash cow. But in 1997, they undergo IMF and many projects have been failed. But they never gave up. Choi-su-bu CEO pick up they encourage. Finally they thought that “How about develop vitamin C product?”. The project pull off big success and vita500 has been the most famous vitamin beverage in Korea. And it’s been the new cash cow of Kwang-dong. Now I will explain leadership of Kwang-dong and CEO, Choi-su-bu through vita500.

We can see his leadership, determination. The R&D cost for develop new product is high. And we can’t sure the prospect of new product’s success.

참고 자료

네이버 이해진 “IT 시장에 혁신의 신화를 쓰다” (2015. 자유경제 연구원)
인터넷 항해사, 네이버 이해진 의장의 열정과 도전 (2015. 박병진 한양대학교 교수)
광동제약 유통구조 혁신
http://www.metroseoul.co.kr/news/newsview?newscd=2014062700227
전국 산지식품 프레시 윈도우
http://news.naver.com/main/read.nhn?mode=LS2D&mid=sec&sid1=105&sid2=230&oid=092&aid=00020836522.
로봇, 자율화자동차사업 진출
http://news.naver.com/main/read.nhn?mode=LSD&mid=shm&sid1=105&oid=025&aid=00025363786
.사내독립기업제도 활용한 혁신
http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=105&oid=020&aid=0002740043
㈜카카오톡 홈페이지
http://www.kakaocorp.com/
김범수, 한게임, 카카오톡 개발…’살아있는 전설’
http://news.mk.co.kr/newsRead.php?year=2016&no=241403
김범수, 포니정 혁신상 수상
http://www.seoulfn.com/news/articleView.html?idxno=129537
도서<어제를 버려라> 임원기 지음
네이버를 있게한 결정적 순간들 (합병 분할 위주)
http://www.zdnet.co.kr/news/news_view.asp?artice_id=20130629141240&type=det&re=8
네이버 뷰티윈도
http://www.navercorp.com/ko/pr/pressReleaseDetail.nhn9.
네이버 톡톡
http://www.navercorp.com/ko/pr/pressReleaseDetail.nhn10.
네이버 O2O쇼핑 쇼핑윈도
http://www.navercorp.com/ko/pr/pressReleaseDetail.nhn
가장 최근 매출 실적
http://www.asiae.co.kr/news/view.htm?idxno=2015111209303454543
‘프로젝트 블루’전략기획관련
https://www.imaso.co.kr/news/article_view.php?article_idx=20150914101455
라인의 성장
http://www.bloter.net/archives/161801http://www.hankyung.com/news/app/newsview.php?aid=201311070388g
이해진 라인 인터뷰
http://www.zdnet.co.kr/news/news_view.asp?artice_id=20131125180259
밴드 출시
http://www.hani.co.kr/arti/economy/it/602776.html
네이버의 조직혁신 셀(cell)
http://reasypress.tistory.com/169http://www.hankyung.com/news/app/newsview.php?aid=2015090653841
네이버의 근무혁신
http://news.donga.com/3/08/20140723/65399659/1
조직문화
http://www.hankyung.com/news/app/newsview.php?aid=2012041550991
이해진 소개
http://blog.donga.com/kyujanghan/archives/14027http://undertheradar.co.kr/2013/07/12/20-%EC%9D%B4%ED%95%B4%EC%A7%84%EC%9D%80-%EC%96%B4%EB%96%BB%EA%B2%8C-nhn%EC%9D%84-%EC%A7%80%EB%B0%B0%ED%95%98%EB%8A%94%EA%B0%80/http://biz.chosun.com/site/data/html_dir/2014/09/22/2014092202624.html?Dep0=twitter
유튜브 끊은 지상파, 영업권 내준 네이버
http://news.mt.co.kr/mtview.php?no=2014112515365143933
Who is? 이해진 네이버 이사회 의장
http://www.businesspost.co.kr/news/articleView.html?idxno=25719
이해진 정보수집 관련기사
http://www.newstomato.com/ReadNews.aspx?no=434267
http://www.hankyung.com/news/app/newsview.php?aid=2014111882191
http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=105&oid=016&aid=0000300648
http://view.asiae.co.kr/news/view.htm?idxno=2014012909561584056