analysis report - JAL

목차

1. Introduction
i. Why I choose this company
ii. Company Introduction

2. Company vision & mission, Company summary
i. Vision
ii. Mission
iii. Company summary

3. External sources
i. Demographic segment
ii. Economic segment
iii. Political/Legal segment
iv. Technological segment
v. Global segment
vi. Physical environment segment

4. Opportunities and Threats
i. Opportunities
ii. Threats

5. Internal resources
i. Tangible resources
ii. Intangible resources

6. Strength and Weakness
i. Strength
ii. Weakness

7. The SWOT analysis

8. Value

9. Core competencies, summary

10. Conclusion

본문내용

Few weeks ago, there was a big issue that surprised all the people in the world. Some crew of airline in the USA put violence on a passenger. After I heard about that, I came to think about service of airlines. And I would like to analyze an airlines which is close to Korea.
Japan is a country that is historically and geographically close to Korea and influenced by politics, economy, society, and culture. Japan plays a leading role in developed countries and is also referred to as the world's third and fourth largest country in the field of air transportation, which is an example of converging and implementing the most successful aviation policies in East Asia. Japan, like Korea, is trying to acquire the superiority of its airline competitiveness by collecting the air transportation industry policies such as multiple airlines, domestic airlines, marketing promotion and privatization of Japan Airlines.

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