'Fast Fashion'에 대한 case study

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* A typical fashion cycle is three years, but Spa brand is drastically reducing it.

- The advent of fast fashion has reduced the spending on clothes. In fact, in the U.S., the proportion of clothing in household spending has declined by half in 40 years since the introduction of fast fashion.

- There are many cases of impulse buying. In the case of the Millennial Generation, they tend to buy on impulse because of the low price of the Spa brand.

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