'Disney'의 Consumer Products에 대한 case study

목차

1. Do some Google search to find information on the impact of food marketing on childhood obesity. Do you think that Disney is also responsible for child obesity?
2. Is it a good idea for Disney to directly participate in the children’s food business from a firm’s perspective? List positive and negative factors of this strategy.
3. DCP believes that good food should be offered in an entertaining way to kids, in short “good food, great fun.” How important is it for food for children to be “fun”?
4. Other than DCP’s move, what else could the Walt Disney Company do to reduce child obesity? For this question, check the company’s major business segments.
5. DCP is using three different business models (traditional licensing, sourcing, and direct to retailer). What are benefits and costs associated with each one?
6. List influencers of children’s eating habits and discuss which of these influencers might be the partners of DCP for reducing child obesity.
7. Overall, do you think that “Disney magic” will work to reduce child obesity? How important is Disney’s move in the effort to reduce childhood obesity?

본문내용

1.Do some Google search to find information on the impact of food marketing on childhood obesity. Do you think that Disney is also responsible for child obesity?

Obesity rates have steadily climbed in America. More seriously, obesity in children continues to increase every year. According to Institute of Medicine(IOM), IOM states that marketing strongly influences children’s food preferences, requests, and consumption. It indicates that food marketing affects the growths of children obesity as well.

참고 자료

http://www.nejm.org/doi/full/10.1056/NEJMp068014
http://www.nejm.org/doi/full/10.1056/NEJMp068014