네덜란드 Saxion university market research project 학교 카페테리아에 대해서 2018년 하반기 보고서

목차

0. SUMMARY

1. CHAPTER ONE: Introduction
1.1. Lack of diversity on Saxion University’s cafeteria menu

2. CHAPTER TWO: Problems of Saxion University’s cafeteria menu
2.1. Comparing Saxion University’s cafeteria to the University of Twente’s cafeteria
2.2. Comparing Saxion University’s cafeteria to Dongguk University’s cafeteria

3. CHAPTER THREE: Marketing
3.1 Increasing the number of menu in school cafeteria by adding global foods
3.2 Increasing food quality and making real ‘meal’
3.3 Lower the price

4. CHAPTER FOUR: Promotion
4.1 Give a point
4.2 Providing a Coupon
4.3 Making a Signboard for advertising
4.4 Online Promotion

5. CHAPTER FIVE : Expectation and effectiveness

6. CHAPTER SIX: Conclusion

BIBLIOGRAPHY
SURVEY

본문내용

When we first met Saxion’s cafeteria, we thought the food is not good enough quality. Also, the price was too high comparing to quality. So many students of IBS did not eat lunch in the cafeteria. We had seen so many complaints which were from international students. Most of them went to home to eat lunch or went to other restaurants to eat lunch or brought a lunch from home and ate in school. Because eating lunch in home and bringing lunch from home are much cheaper and more delicious than school cafeteria. Also eating lunch in restaurant is a little bit expensive but we can have a ‘real’ meal. According to some articles, in order to be a successful restaurant, the restaurant should improve their menu and try to modify the price which customers want. So we tried to improve school cafeteria. So, we checked the cafeteria’s menu some while and searched Twente university which is near Saxion university. After searching, we concluded Twente has served more plentiful meals to students.

참고 자료

Zoran Mihanović, Ana Barbara Batinić, Jurica Pavičić , 15 March 2016 , THE LINK BETWEEN STUDENTS’ SATISFACTION WITH FACULTY, OVERALL STUDENTS’ SATISFACTION WITH STUDENT LIFE AND STUDENT PERFORMANCES
https://hrcak.srce.hr/file/229568
01 March 2018 , The UT has a new caterer: Appèl
https://www.utoday.nl/news/65149/the-ut-has-a-new-caterer
UNIVERSITY OF TWENTE /Campus facilities / RESTAURANTS AND HOTELS
https://www.utwente.nl/en/campus/facilities/restaurants-and-hotels/#caf%C3%89s-restaurants-and-canteens
Simone A. French, 1 March 2003, Pricing Effects on Food Choices
https://academic.oup.com/jn/article/133/3/841S/4688019
Karin Engelbrecht, Developments in the Dutch Bakery Market from
http://www.bakingbiscuit.com/dutch/articles/dutch.html