[하버드 비즈니스 리뷰] 북경 화롄 분석
- 최초 등록일
- 2018.07.06
- 최종 저작일
- 2017.10
- 1페이지/ MS 워드
- 가격 1,000원
소개글
'- Beijing Hualian에 대한 하버드 비즈니스 리뷰 케이스 스터디 과제입니다.
- 경영 전략 수업 과제
- 영어로 작성되었습니다.
목차
1. Do you think the strategy of Hualian is successful?
2. What would you recommend for Hualian?
본문내용
I think the strategy of Hualian was successful. At that time, economy of China was developed very fast and middle-class had bargaining power. It was opportunity to retailers. In this condition, Beijing Hualian used a variety of strategy to grow in China market and compete to international rival and the result was also very good.
Category
Benchmark
Evaluation
They benchmarked rival’s business model such as Wal-mart and U.S supermarket
- After benchmarking, Beijing Hualian found that the business model of other retailers’ was not fit into China market.
참고 자료
없음