[영문][경영학원론] Google 구글 기업분석

목차

1. background & purpose & vision
2. Mission & core competency
3. SWOT Analysis
4. company Structure
5. goal , plan, strategy
6. Social Responsibility and ethical
7. Reference

본문내용

Google company's background and purpose

Google Inc. is an American public corporation, earning revenue
from advertising related to its Internet search, e-mail, online mapping, office
productivity, social networking, and video sharing services as well as selling
advertising-free versions of the same technologies.

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Strategy of Management
For protecting main, Google opens others.

Strategy of Android
Google think the best way is to supply device as much as possible and to form enormous scale. Google intend to increase genuine absolutely although they have loss because of illegal copy.

Strategy of Mobile
Improving connectivity between devices / Introducing sound retrieval, image retrieval / Partnerships with about 50 telecoms carriers and 10 mobile phone manufacturers such as Samsung, LG

참고 자료

http://blogsabo.ahnlab.com/374
http://www.maxi-pedia.com/SWOT+analysis+matrix+method+model
http://mba-lectures.com/tag/google-swot-analysis
http://globalmaritimess.com/company_structure.html
http://www.google.com/intl/zh-CN/corporate/responsibility_en.html
http://kr.blog.yahoo.com/markidea_marketing/145
http://www.ethicsscoreboard.com/list/google1.html