마케팅의 시대별 변천(진화)과정 (영문)

소개글

마케팅의 시대별 변천(진화)과정 자료입니다. 영문도 있고, 한글도 있습니다.

목차

1. Process of Marketing Evolution
2. Marketing History of Korea
3. Current Trend in Marketing
4. Future Marketing

본문내용

Lowering Price and Making More.
Production Concept

Concept : Emphasizing low costs and extensive distribution under assumption that consumers require convenient purchasing at low price
Background: There has been recognition on business marketing since industrial revolution(end of18C- beginning of19C). However, the initial stage of business still focuses production due to excessive demand and lack of ability to supply
Example: In October of 1913, Ford has built large-scale automobile manufacturing line and produced Model T which has resulted in advance in division of labor. Further, the company has provided customers with low-cost cars through economies of scale. When there has been deficiency of daily necessaries, Dial soap and Lucky tooth paste have symbolized such products.

참고 자료

쉽게 알자! 마케팅 - 강상원/더난 출판사/2002
마케팅 전략연구소 – www.msrkorea.com
마케팅, 체험공간을 활용하라 - 홍밥사
감성마케팅 사례 ' 스타벅스, 뉴비틀, 하겐다즈’ - 홍밥사