일본기업 소니(Sony) 기업 분석입니다. 총 세 장으로 현황, 다이아몬드 분석(Diamond Analysis), 맵핑 프로세스(Mapping Process)로 이루어져 있습니다.
- 최초 등록일
- 2014.01.24
- 최종 저작일
- 2013.12
- 3페이지/ 어도비 PDF
- 가격 2,000원
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(-‐) Lost its seat as market leader (already 8 years ago) also lost the leading technology to Samsung, LG -‐> low profitability
(+) In the new, promising sector(UHD TV), Sony now takes back the market and tech. leader’s seat. (Market share 37.8%) And Sony also has related industries (Broadcast contents, Movie industry… which make UHD TV more useful)
(-‐) High cost-‐Low profit industry
(-‐) Shrinking market: 32% compared with 2008 due to tablets
(+) New CEO who’s expert in the game industry and his new revival plan declared.
(+) Future promising industry
(+) Relatively less competition in the market
(+) Made the highest business profits recently by efficient stock investment
(-‐) High dependence on Japanese domestic economy
(+) Relatively low price
(+) Credible brand name
(-‐) Lack of innovation
(-‐) Faces intense competition from Canon, Nikon, and Olympus (-‐) Faces threats from substitutes such as mobile phones, tablet computers equipped with advanced digital imaging functions
참고 자료
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