[영문리포트] How is mobile advertising market going? (모바일 광고시장이 빠르게 성장하지 못하고 있는 이유)

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미디어 산업 분석 과목에서 모바일 광고 시장이 빠르게 성장하지 못하고 있는 이유에 대해 생각해 본 바를 one page로 정리해본 영문 리포트입니다.

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본문내용

As iPhone was launched in Korea in November, 2009, smart phone market was opened. It has been 3 years since that, and smart phone became the hot market. We know the characteristic of advertising that squeezes into everywhere people gathered. Considering that, mobile advertising market which is seen on smart phone also deserves to grow up as much as the total number of smart phones people have. However, though the number of smart phone exceeded 20 million this year, the response of mobile ad market is not as hot as expected.

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