월트디즈니사 기업분석(영문)

목차

1. History
2. Industry analysis
3. Key Success Factors
4. Marketing strategy and implementation
5. Analysis of the marketing challenge
6. How they can overcome the challenge
7. Any other points of interest

본문내용

Founded on October 16, 1923, by Walt and Roy Disney as Disney Brothers Cartoon Studio
Established as leading American animation company and diversified business to live-action film, television and travel
1986, expanded divisions to theater, radio, music publishing, and online media
Now is one of the largest studios in Hollywood, owns and operates broadcast television networks like ABC, Disney, ESPN, and owns and licenses 14 theme parks around the globe.

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