Wal-mart

소개글

미국 월마트에대한 경영분석을 영문으로 작성한글입니다.
월마트역사에서부터 경영전략 스왓분석까지 모든 내용이 들어가 잇읍니다.
미국대학에서 A맞은 자료입니다.

목차

1. History
2. Implementation Plan
3. Value Chain
4. Problem
5. Swat analysis and conclusion
6. References

본문내용

Wal-Marts value chain helps to identify activities associated with how Wal-Mart achieves their many strategies. According to text book, value chain is the idea that a company is a chain of activities for transforming inputs into outputs that customers value. In order for Wal-Mart achieve Value chain; First, Wal-Marts supply chain management is just extremely cost effective. For example, Wal-Mart has been known to copy competition’s successful merchandising concepts.

<중 략>

First, as Wal-Mart grows larger, it seems like it is hard to compensate to all of employee. More recently, the relationships between the Wal-Mart and its employees has been strained by lawsuits claiming that Wal-Mart push employee overwork without any compensation and discriminates women.
Secondly, everyday Wal-Mart low price doesn’t mean that offering good quality with lower price to customers.

참고 자료

Boyse, Robert M. Walmart and Target Retail Stores Give Amazon a Brick & Mortar Footprint . Wal-Marts weakness. PRW, 15 Feb. 2012. Web. 4 Mar. 2012. http://www.prweb.com/releases/prweb2012/2/prweb9198954.htm.
Cowigill, Zenith M. Wal-Mart's weakness. ZMC, 17 Apr. 2005. Web. 4 Mar. 2012.
Walmartswotanalisys. (2011, August 8). In Business Source Premier.Retrieved March 4, 2012. http://web.ebscohost.com/bsi/detail?vid=7&hid=12&sid=848345ab-cef1-4765-9fbd-5cea6149cae4%40sessionm (65542399).