Hyundai Motors Case study

소개글

현대자동차에대해서 경영분석한 영문으로된 케이스 스터니입니다.
스왓분석(Swaot alalysis) , 전략 (strategy), 가치사슬( value chain) 마지막으로 해결방안을 제시합니다.
A맞은 자료입니다

목차

1. History Development and Growth of Hyundai Motors
2. Internal Strengths, Weaknesses and External Environment
3. SWOT Analysis
4. Corporate Level Strategy
5. Business Level Strategy
6. Structure and Value Chain
7. Recommendations
8. References

본문내용

Hyundai Motors commands a global presence through the above mentioned subsidiaries. In order to maintain its position as a leading car producer in the world, the company engages in a continuous research and development strategy and has a centre in North America, Europe and Japan. The products are sold under the brand name Hyundai and KIA.
The company was founded in the year 1967; it released the first model Cortina in collaboration with the British Ford motors. The company focused on research and development and in the year 1075, Korea released its first model car, Pony. In the year 1998, Hyundai acquired its main rivals KIA and several other companies to form the current Hyundai group. The company’s focus on research and development continued and the market expansion strategies as well. As at the year 2009, the company was rated as the fourth largest auto mobile company in the world and by the year 2011, it was voted as the fastest growing automobile company in the world.

참고 자료

Hyundai Worldwide. (n.d.). Annual Report 2010. Retrieved April 7, 2012, from worldwide.hyundai.com/WW/Corporate/InvestorRelations/FinancialInformation/Financia lStatements/index.html
Hyundai : News | HYUNDAI SHOWS GREATEST IMPROVEMENT IN J.D. POWER AND ASSOCIATES 2010 U.S. SALES SATISFACTION INDEX STUDY. (n.d.). Hyundai Motor America: New Cars, Sedans, Coupes, SUVs, Compacts, Luxury, Performance Vehicles. Retrieved April 7, 2012,
Böhm, A. (2009). The SWOT Analysis. München: GRIN Verlag.
Hyundai Over View Mnagement. (n.d.). hyundai Worldwide. Retrieved April 7, 2012, from worldwide.hyundai.com/WW/Corporate/Overview/Profile/Management/index.html