해외 공급사와 의 연간 마케팅 플랜

소개글

해외 공급사와 년간 판매및 마케팅 플랜입니다.예산 및 비지니스 액테비티가 정확하게 나와 있습니다.

목차

1. Executive summary
2. Company profile
Organization map, Brand map
3. Situation analysis
Customer, consumer, competitor, SWOP
4. STP analysis
Targeting, positioning, Channel plan, Action Plan
5. Order Volume
6. Market Penetration
7. Promotion Plan
8. Target / depletion & shipment
9. Budget plan
10. Proposal

본문내용

1. Executive summary
Objective
1. Sales volume
52,000 BTLs of Depletion in 3 yrs
62,000 BTLs of Shipment in 3 yrs

2. Brand ambition
Become “top of mind” brand for Chilean wine category which is currently fragmented
ex : Montes in Chile
Mouton Cadet in France
Villa M in Italy

<중 략>

4. STP analysis
Who are they??
- Between age 25~40, like to try new activities
- More focus on to invest for their future
- Looking for stable job with stable income by socially
- Prefer well-known Brands

What do they want??
- Need break time to refresh
- Not to be behind of new trend
- Wish to expose to friends and lovers as good looking
- To be a leader (in group)

참고 자료

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