The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA
- 최초 등록일
- 2012.09.04
- 최종 저작일
- 2012.09
- 42페이지/ MS 파워포인트
- 가격 3,000원
소개글
The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA
목차
Introduction
Concept of Reverse Positioned marketing
Body
case in reverse positioned marketing
JetBlue Airways
IN-N-OUT Burger
IKEA
Google
Conclusion
Character, problems, solution and suggestion
본문내용
But,
As they compete harder
they resemble each other.
Every brand use differentiation
Consumers not interest anymore
Far away from consumer’s needs
Focus on success of real differentiation
They have special idea that face the mainstream.
the mania of strong loyalty
It means think reversed.
To think formal or fixed idea differently or reversed for find out brilliant idea.
It can spotlighted
It is a crucial role in the formation of brand image
Third, To make them loyalty buyers
First, Using same model of planes
Reduce the training cost and improve job ability.
Growth of efficiency
Comfortable and safety in atmosphere
Second, Using the internet service strategy.
It makes From reservation, ticketing to bring luggage back, reduce the time in airport
Reduce the Labor cost
Company investment decrease.
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