야후코리아,야후마케팅,야후기업분석,야후분석(영문판)

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Can they revive?Marketing Strategy of YAHOO KOREAContextsIntroductionHistory of YAHOO KoreaProblems4P Strategies- Product Strategy- Price Strategy- Place Strategy - Promotion StrategyConclusionOnce No.1 portal site YAHOO Korea has been losing their competitivenessIntroduction2008 2009 2010 2006 2005 2004 2003 2002 2001 20071998 1stYAHOOYAHOO Korea started their service in Korea as a market leader However,

목차

Introduction

History of YAHOO Korea

Problems

4P Strategies
- Product Strategy
- Price Strategy
- Place Strategy
- Promotion Strategy

Conclusion

본문내용

Factors of market failure (As-Is)
Problems
To compete with local portal sites, YAHOO Korea needs to customize and appeal to customers

Compare to NAVER, DAUM, NATE
there is no any big issued unique and
customized services for Korean
Compared to market size and share of
YAHOO in the world, Korean portal market
is small and may not be attractive to YAHOO HQ
The most trustworthy portal site: NAVER(64.8%)
The most kind portal site: NAVER (64.7%)
The most friendly portal site: NAVER (63.2%)
Strategies for solution (To-Be)
How the YAHOO Korea can escape from this crisis with 4Ps?

4P Strategy

Product Strategy
One of the way to be customized in Korea is providing knowledge about investment?techniques??????
Trend of leaning investment technique
Strong attention for earning assets of Korean

Economic growth of Korea even in economic
crisis with increasing KOSPI over 2000p
→ effected to the people having interested
to investment technique knowhow
Expanded the average
life span of Korean
→ needs much money for

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