Samsung Electronics 하버드비즈니스케이스 발표자료 (HBS 9-705-508 rev. 2009), 삼성전자 HBR
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- 2012.07.03
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- 2013.01
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MS 파워포인트
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소개글
하버드 비즈니스 리뷰, 삼성전자 케이스(9-705-508 rev. 2009)의 발표자료입니다.
굳이 경영학을 전공하지 않는 분이라도, 본 리뷰를 통해 삼성의 역사, 이건희회장의 리더십, 인사정책, 반도체시장에서의 성공요인과 경쟁전략, 중국의 등장 등 많은 내용을 배울 수 있을 거라 생각합니다. 삼성이 차별화 (differentiation)와 원가절감 (cost leadership) 전략을 동시에 추구할 수 있었던 원동력은 무엇이었을까요?
케이스 내용을 요약하여 반도체산업개요, 시장분석, 경쟁사분석, 삼성의 핵심가치, 성공요인 등을 잘 정리하여 발표한 자료입니다. 도움 되시기 바랍니다.
목차
Memory Chip Industry Overview
Market Analysis
Competitors Overview
Samsung’s core Value
Summary with Key Success Factors
본문내용
미리보기를 참고하세요~
Today’s Agenda
Memory Chip Industry Overview
Market Analysis
Competitors Overview
Samsung’s core Value
Summary with Key Success Factors
Overview of Memory Chips Industry
Semiconductors market size
$200 Billion in 2000
Avg. 16% annual GR since 1960s
Products classification
Memory chips (storing information): $33.7 Bio, 16.8% MS in total market
DRAM: 50% MS, main usage swift from PCs to mobile, TVs, set-top boxes and game devices etc.
SRAM: 10% MS, main usage for buffer memory
Flash: 32% MS (Hot growth area)
Logic chips (processing information and controlling processes)
Samsung electronics dominating memory chips market since 2003 and expanding business franchise from memory products to mobile phones/ liquid crystal displays
Memory Chips Market Analysis
Powerful suppliers
Very concentrated
Up to 5% discount for high-volume buyers
Price-conscious consumer
Memory represent 4-12% of material costs for OEM PC / 4-7% for Mobile Phone
Memory quality heavily replying entire end-products values
Willing to pay premium prices for reliable suppliers
Technology getting more complex
Focusing to new type of cutting-edge memory chips while building new fab
But, slow in technological shift
Competitors Overview (1/2)
Hugh capital investment in declining DRAM market and acquired LG semiconductor in 1999 ? collapsed in 2011-2002
Lay off 30% of workforce and sold all non-core operation
Building new memory production fab in Shanghai
Paid $185 million to settle charge by DOJ in Apr 2005
참고 자료
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