국제경영,글로벌마케팅,현대자동차,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 최초 등록일
- 2012.06.17
- 최종 저작일
- 2012.06
- 38페이지/ MS 파워포인트
- 가격 3,000원
소개글
International BusinessContentsHyundai MotorsInternational business IssueAnalyze Current PositionIndustryCompetitorsGlobal Market SituationCore competenceHyundai USAHyundai ChinaHyundai EuropeRecommendationsEco-FriendlyMarketingHyundai Motors1967 FoundedCEOHyundai MotorsHyundai MotorsInternational business IssueTo go into European MarketPosition analysisIndustryExternal FactorsPosition analysisCompetitorsPosition analysisMarket SituationGlobal Economic RecessionHyundai Motors’ Core CompetenceHigh Technological SkillsEngine Making skillsHyundai Motors’ Core CompetenceEco-friendly TechnologyHyundai USAHYUNDAI = Cheap car
목차
Hyundai Motors
International business Issue
Analyze Current Position
Industry
Competitors
Global Market Situation
Core competence
Hyundai USA
Hyundai China
Hyundai Europe
Recommendations
Eco-Friendly
Marketing
본문내용
HYUNDAI = Cheap car
(Influenced from ‘Excel’ late 80s) →Low quality
Open a new factory in Alabama
→ Improve the image of HYUNDAI
<중 략>
China is the world’s biggest auto market in the world, so it might not be so surprising that China is also Hyundai‘s new biggest market, after the automaker sold more cars in China than Korea for the second straight month.
Japan’s car brands haven’t done successful job in Europe. Especially, after Toyota recalls.
Europeans tend to prefer small and midsize cars rather than large size cars.
참고 자료
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