바디샵 bodyshop 성공요인분석과 마케팅촉진전략 영문레포트
- 최초 등록일
- 2012.02.16
- 최종 저작일
- 2012.01
- 6페이지/
한컴오피스
- 가격 3,500원
소개글
바디샵 bodyshop 성공요인분석과 마케팅촉진전략 영문레포트입니다.
목차
Ⅰ. INTRODUCTION OF COMPANY
ⅰ. International Of The Bodyshop
ⅱ. Korea Of The Bodyshop
Ⅱ. SUCCESS FACTORS
ⅰ. Selling and products made with natural ingredients
ⅱ. Market entry and marketing strategies
Ⅲ. SWOT ANALYSIS
Ⅳ. A PENDING PROBLEM AND IMPROVEMENT TASK & PROMOTION STRATEGIES
ⅰ. A PENDING PROBLEM AND IMPROVEMENT TASK
ⅱ. PROMOTION STRATEGIES
본문내용
Skin & Body Care of high-quality cosmetics to provide high-quality retail company in 1976 in southern England in the seaside town of Brighton Anita Roddick (Anita Roddick) and opened a small homemade one from the cosmetics department was started. The size of the bodyshop 2,000 stores worldwide in 50 countries using 25 languages and 12 time difference around the world in 0.4 seconds, one of about 77 million people in stores to consumers over the approximately 600 species of More than 400 kinds of products and accessories are sold.
the bodyhop International, the cosmetics industry`s leading traditional for many women can not reach the ideal beauty present awards for the destruction of false prejudices and to stimulate consumption, while criticism is that each individual has its own beauty and naturalness recognize the true labyrinth, its spread has been trying. The social value of activities through a positive change in society and the environment, human rights and seek protection against animal testing,such as environmental protection campaigns across a single generation through the corporate philosophy of many consumers, support and sympathy led.
참고 자료
없음
