201104_Unilever (유니레버)_international business_Presentation_경영 전략_국제 경영 (영어 ppt)
- 최초 등록일
- 2011.12.16
- 최종 저작일
- 2011.04
- 27페이지/
MS 파워포인트
- 가격 4,000원
소개글
유니레버의 국제 경영전략 사례 발표 ppt + 영문 script 입니다. (고대 경영 A+)
목차
없음
본문내용
Even after its structural change in mid 1990’s it still had problems. In terms of management, Unilever had to manage more than 1600 products which was definitely a burden for coordinating its activities. It also had to duplicate its decision-making activities at regional level, which was inefficient. For example Unilever Europe had product division of detergent while Unilever in Asia had the same. And in terms of brand coordination, as technology and interaction between customers improved, It needed a more simplified way of delivering its unified brand of Unilever across the globe.
참고 자료
Unilever, http://en.wikipedia.org/wiki/Unilever
Supply Chain Model of Unilever, http://www.zimbio.com/FedEx/articles/9/SCM+Case+Study+Supply+Chain+Model+Unilever
Inside Unilever, http://hbr.org/1992/09/inside-unilever/ar/, September 09, 1992
Unilever Company History, http://www.fundinguniverse.com/company-histories/Unilever-Company-History.html
Munching on Change, Economist, January 06, 1996
Unilever 2001 Annual Report & Accounts and Form 20-F. p. 38
Unilever Changes Track, http://news.bbc.co.uk, February 22, 2000
Unilever Company Information, http://unilever.com/aboutus/?WT.GNAV=About_us
Fat & Thin, Economist. April 15, 2000
Shrinking to Grow, Economist, February 26, 2000
