사우스웨스트에어라인 분석 (souhwest airlines) (영어)

소개글

저가항공사인 사우스웨스트에어라인 분석 (영어보고서)

목차

1.회사소개

2.성공요인분석

3.경쟁사분석

4.시장분석

5.결론

본문내용

Southwest Airlines is one of the most successful airlines companies in the world because of many factors.
For example, in environmental situation, Southwest Airlines could be provided some benefits by laws and policies about transportation & airlines service. And they can continue business efficiently, by hedging oil.
In a view point of customer, established passengers and passengers used to ride bus and train be the passenger of Southwest Airlines`s because of `the reduce cost strategy`
Finally, in inside of Southwest Airlines, they reduce the ready time for takeoff in terms of a singular air craft, using less busy airport, providing a limited service and customers are not assigned seats but open seats. Therefore, this company offers budget tickets and punctuality.

Airlines industry is very changeable, but Southwest Airlines has been doing very well.

참고 자료

http://www.southwest.com
http://www.its.dot.gov/msaa/index.htm
http://en.wikipedia.org/wiki/Southwest_airlines
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