A LONGITUDINAL STUDY OF TURKISH MARKETING ACADEMIA: WHAT HAS CHANGED, WHAT HAS NOT IN A DECADE?
(주)코리아스칼라
- 최초 등록일
- 2023.04.05
- 최종 저작일
- 2018.07
- 14페이지/ 어도비 PDF
- 가격 4,600원
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 글로벌지식마케팅경영학회(GFMC)
ㆍ수록지정보 : Global Marketing Conference
ㆍ저자명 : B. Zafer Erdogan, Semra Dogan, M.Sami Islek
목차
ABSTRACT
INTRODUCTION
TURKISH MARKETING ACADEMY: BACKGROUND
METHOD
Sample demographics
Marketing Academics’ Educational Background
Marketing Associations’ Membership
Academic Activities
Publishing Performance
Income Sources
Research Funds
Field Interests of Marketing Academics
Urgent Issues Identified by Marketing Academics
CONCLUSION
REFERENCES
TABLES AND FIGURES
영어 초록
This paper presents the findings of a survey of Turkish marketing academics undertaken between 2007 and 2016. As a follow up, replicating Erdoğan and Uzkurt’s study (2007), this study aims to accommodate the existing studies approaching the status and problems of marketing academics and add a longitudinal dimension in 2016.
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