The Effects of Swiping Orientation on Preference and Willingness to Pay: The Interaction Between Touch Interface and Need-For-Touch
(주)코리아스칼라
- 최초 등록일
- 2023.04.05
- 최종 저작일
- 2017.12
- 14페이지/ 어도비 PDF
- 가격 4,600원
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 한국감성과학회
ㆍ수록지정보 : 감성과학 / 20권 / 4호
ㆍ저자명 : Han Ren, Hyunmin Kang, Soohyun Ryu, Kwanghee Han
목차
1. Introduction
2. Background
2.1. Swiping Technique & Orientation
2.2. Need-For-Touch
2.3. Willingness-To-Pay, Preference, PANAS
3. Method
3.1. Participants
3.2. Design
3.3. Materials
3.4. Procedure
4. Result
5. Discussion
REFERENCES
영어 초록
The current study examined the influence of individual trait such as Need-For-Touch level (NFT; high vs. low) and swiping orientation (vertical vs. horizontal) on product evaluation and preference when using touch-screen interface like a smart phone and a tablet. Swiping is one of the most common interaction techniques for changing pages or searching some aligned pictures on touch-screen interface and it can be used in vertical and horizontal orientations. The experiment revealed a significant interaction between swiping orientation and NFT on preference, however the interaction on change-in-price of given products was only marginally significant. To be specific, high NFT participants reported higher preference for horizontal-swipe than vertical-swipe products, but such difference did not occur with low NFT participants. The current study illustrates the influence of swiping orientation and NFT on product preference and it provides a new perspective of design principles especially for online shopping websites.
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